The problem
The demand comes from outside. The product just isn't ready.
Connectivity arrives as a demand from outside the product, and the product is rarely ready for it:
- A customer or partner asks for programmatic access the public API was never built to provide.
- Your users expect the product to talk to the tools they already run, and your team is babysitting connector code to keep up.
- An agent project works in the sandbox and stalls in production, because the API doesn't expose what the agent needs.
The usual answers don't scale. An API rewrite is a two-to-five-year project that competes with the roadmap and never gets funded. Building it by hand works once, then compounds into maintenance that outweighs the value.
So the work stalls. By the end of 2027, more than 40% of agentic AI projects are estimated to be cancelled — due to escalating cost and unclear value.
